perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small
Perception Index of Transparency International is 22th which is somewhat lower than other advanced countries. And 72% of the people in the survey predict that the level of corruption will increase, 71% predict that the current government’s actions in the fight against corruption are ineffective [Exhibition11] (TI, 2010).
Culture and Socioeconomic Environment
Total employed people are 139,064
Incheon – region feature
Geographical characteristic:
propinquity to Seoul
the Asian games:
who will lead
the successful
Asian games?
weathercock of the whole country voting ->
consistent result of last president election
Do you know Song Young Gil?
Birth : 1963/ 3/ 21 (51 age)
Education : Yonsei Univ. Business.
Hometown : Jeollanam-do, GoHeung
Trace of t
I. Introduction
People say that the happiness of eating delicious food has the biggest portion in happiness of one’s life. Though there are tons of delicious foods around the world, the chocolate has made thousands of people feel happy. However the reason making chocolate lovers take off their hands from chocolate is its calorie. Especially young-women chocolate lovers having interests in the
I. Introduction
-Why we sellcet this subject
In recent, we can easily the article about donut market. 'Mr dounuts' which is owned by Japaness company opened for the first time in Meong-Dong. While there is only Dunkin Donuts and Krispykreme company. It raises 30% of growth rate due to change eating pattern which is more convenient.
The major donut company is Dunkin Donuts. The nuber of sh
1-1. CESCO (Chunwoo Environment Service Co. LTD)
CESCO is the fifth biggest insect control company of the world, the biggest pest control company of the Asia. It provides total hygiene service about infectiousness malignant bacilli which can cause many kinds of disease and hamper a life environment. It has an advanced Research and Development system of pest control and the biggest plenty of cust
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
This principle is useful when the individual has the opportunity to observe the behavior over several occasions. The number of observations made can be as small as two or more than two.
Individual behavior depends on that we attribute perceived situation to internal caution or external caution.
Internal caution is under the personal control of individual. But according to external caution beha
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
(1) What is material?
Certain provisions of the SEC apply only to matters that are “material” to the financial condition of the company. Therefore, interpretation and application of those provisions relates to the issue of “what is material”.
Item 101 of Regulation S-K requires that companies must disclose material effects that compliance with environmental law will have on earnings, c